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Companies Join Forces to Market Exercise Equipment Geared to America’s Youth, Women, and Seniors
(OVERLAND PARK, KAN.) March 1, 2005 — Millennium Marketing Group, Ltd., an international advertising agency and marketing consulting firm, has joined Magnum Fitness Systems, of South Milwaukee, Wisconsin, in production efforts aimed at introducing to the market new exercise equipment lines; including one designed specifically for children and teenagers. The new lines will also include exercise equipment geared for women, seniors, and express circuit training programs.
Designed to accommodate specific size and body mechanics requirements common to the youth market, this new line of exercise equipment is a timely response to the growing incidence of childhood obesity in the U.S.
This new line of weight machines has been professionally designed to avoid the injuries that can occur with traditional weight machines. Since the exercise resistance is always in direct proportion to the operator’s body mass, this unique equipment is inherently safe for children and teenagers. As a result, America’s youth can now reap the health benefits that result from the use of weight training machines. Additional lines with the same technology will be used for women, seniors, and express circuit training programs.
MMG, based in Overland Park, Kansas, is an international marketing firm, established in 1998, that commercializes new products with a primary emphasis on its technology brokerage division.
With a home office in South Milwaukee, Wisconsin, Magnum Fitness Systems has been manufacturing fitness products for over twenty years for health clubs, schools and universities, YMCA's, hospitals, wellness centers, pro training facilities, and corporate fitness centers across the United States.
The collaboration of the disparate expertise of these two companies has resulted in the timely introduction of these unique product lines to the fitness marketplace. |